Our story begins in the skin-baring capital of the U.S., South Beach Miami. Founder Noemi Grupenmager, a hair removal revolutionary, had a vision to create an all-natural waxing-only salon for both women and men that was clean, convenient and calming.
In 1993, her dream came to fruition and Noemi opened the first-ever unisex waxing Studio. Introducing a new world of waxing possibilities for those who dared to bare it all, Noemi became the first to coin the term “Brazilian Bikini Wax” and offer 160 different services from brow to toe under one roof.
The secret weapon behind her ability to reinvent a category? An innovative, proprietary elastic wax formula. Completely all-natural and gluten-free, even those with the most sensitive skin will experience optimal comfort.
For Her, For Him and For Teens!